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Thursday, January 7, 2010

The End of Newspapers?

Silicon Alley Insider, by way of Marketwatch, using Bureau of Labor Statistics recently highlighted the enormous dip in the number of workers employed in newspaper publishing. “It’s over” – their words, not mine.

But there’s more important data that everyone (including Real Estate Agents, Brokers, and Sellers) should think about. Using 2008 data from a report issued only last week by JP Morgans’ Imran Khan Silicon Alley Insider additionally details how advertisers continue to spend a disproportionate amount of money on newspapers relative to the amount of time and attention they garner:

Silicon Alley Insider add:

As you can see, adults are spending 29% of their time on the web, but advertisers are only putting 8% of their ad spend on the web. Meanwhile, newspapers only get 8% of our attention but 20% of the ad dollars.

Khan notes: “The rectification of this will help drive internet ad spend in 2010.”

Will this be the year that savvy Real Estate Brokerages finally move 100% of their newspaper ad revenue online?

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